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Ghirardelli enters the crispy-cookie aisle with a two-flavour launch

Ghirardelli is expanding beyond its familiar chocolate offerings with its first store-bought crispy cookies, arriving in two flavours as the brand moves into a crowded packaged-snack category.
3 min read · Latvia Cooking Editorial
Ghirardelli's new crispy cookies are sold in two flavours
Ghirardelli's new crispy cookies are sold in two flavours

Ghirardelli has launched its first-ever crispy cookies, bringing the chocolate maker into the supermarket cookie aisle with a new packaged treat offered in two flavours.

The release places Ghirardelli in direct competition with established crunchy-cookie brands, including Chips Ahoy, while giving shoppers another chocolate-led option for everyday snacking.

Details of the launch were reported by Delish. The available information identifies two flavours but does not provide further product specifics.

For cookie fans in Latvia, the development is one to watch if the range reaches local retailers. Crispy packaged cookies are a familiar accompaniment to coffee, though they occupy a different corner of the table from Latvia's enduring rye-bread and home-baking traditions.

Source: Delish